#Workbold Podcast Season 2 Episode 4

Real estate decisions should be driven by what talent wants

A chat with the most connected woman in #CRE (Susan Freeman)

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Susan Freeman, 'The woman who knows everyone' according to  Bisnow joins Bold Founder, Caleb Parker, to share why she believes "Third spaces" will play a role in bringing back life to the high street and smaller towns.

Susan, who is partner at law firm Mishcon de Reya, shares some of the back stories from her favourite guests on her own PropertyShe podcast, including Founder of Regus, Billionaire and CEO of IWG, Mark Dixon.

Susan and Caleb go on to talk about breaking rules and challenging the norms in commercial real estate, transitioning back to the office safely post-pandemic, including the importance of good air quality, and how we’re going to see a movement of building owners bringing in professional operators of Space-as-a-Service.

Connect with Susan on Twitter
Connect with Caleb on Twitter

Value Bombs and Tweetables

  • #CRE needs to give the younger generation working in the industry more influence because they understand what the customer of the future wants
  • We can break rules in #CRE, starting with the suit and tie
  • We are in the people business, not the property business.
  • When it comes to getting back to the office, safety is the priority.
  • Good air quality is critical for the safety and productivity of office customers
  • Long-term, the sustainability agenda will stay a focus for buildings to align with social values of customers
  • Reducing commute time makes commercial real estate more sustainable
  • Demand for Third spaces will grow, and have potential to bring life to the high street and smaller towns
  • Connectivity is crucial for the work from home movement
  • Real estate decisions should be driven by what talent wants
  • To enable to enable flexibility we’re going to move towards more professional operators of buildings


PropertyShe Podcast

About Susan Freeman

Susan is a partner at law firm Mishcon de Reya. An experienced real estate lawyer, her in depth understanding of the property market and business training as a Sloan Masters MSc (London Business School) graduate, combined with a wide circle of contacts help make the firm’s programme of events “must attend” networking opportunities. Susan was listed as ''The woman who  knows everyone' by Bisnow in their 51 Most influential Women in UK real estate list 2018.

Susan is a member of the Mishcon Technology Group, which has recently launched MDR LAB - an  incubator programme for tech start-ups in the legal space. She also mentors for Pi Labs accelerator programme for proptech start-ups since it launched and is a regular speaker on the #proptech circuit. Susan is Vice Chair of the British Property Federation's Technology and Innovation Group.

She is also a member of the Urban land Institute Technology and Real Estate European Product Council. She chaired the FUTURE: Proptech Advisory Group bringing together key influencers in real estate and proptech. She is ranked 40 in the Tyto Tech Top 500 List 2018

Susan is a non-executive director of development company, This Land, on the advisory boards of Seaforth Land and Work.Life and chairs the Property Group of Bee Midtown, the Holborn and surrounding area's Business Improvement District.

She is on the advisory board of Property Week and is an active member of a number of property related organisations including The British Property Federation, The Urban Land Institute and REVO.

Susan regularly undertakes speaking and panel engagements on real estate, retail and proptech related issues. She hosts the popular Propertyshe podcast where she interviews some of the top influencers who define and make a difference to the real estate industry and built environment.

If you have any questions or feedback on this episode, email [email protected]

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